Carrie Hane on Content Models
The Informed Life
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The Importance of Frames and Perspectives in Domain and Content Modeling
Marketing research, finding out what competitors are doing and filling in the blanks is a key part of content modeling. You want experts to contribute at their level of expertise without having to worry about fighting over what's on the homepage. If you're going to make a website or an app, it's likely going to be designed for a particular use case for a particular persona.
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