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Tariffs and Plaza Accord 2.0 could send bitcoin soaring with Jeff Park

The Bitcoin Frontier

CHAPTER

Navigating Bitcoin's Corporate Adoption

This chapter examines the cautious adoption of Bitcoin as a treasury reserve asset by major tech companies, highlighting the conservative mindset of corporate boards. It discusses the challenges and potential for firms like Meta to lead in this trend, especially amid evolving regulatory landscapes and considerations for Bitcoin custody. Additionally, it addresses the psychological barriers to self-custody, reflecting on the tension between Bitcoin's ideal of individual control and the comfort of utilizing custodians.

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