Digital Branding and AI Tools

Join the Target Internet team for a lively debate dissecting three of the most talked-about AI models in marketing today. In this episode, the trio evaluates the capabilities of ChatGPT, DeepSeek, and Google’s Gemini, sharing firsthand experiences and expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.  Why AI Matters Right Now Shifting Industry Landscape – The unexpected rise of DeepSeek and the ongoing hype around ChatGPT showcase just how quickly AI can upend existing norms. This accelerated pace is driving new opportunities for automating tasks, improving content quality, and enhancing customer experiences. New Skills for Marketers – From prompt engineering to navigating privacy concerns, marketers need to learn new skills to harness AI effectively. The discussion offers insights on how to develop these competencies and stay relevant. DeepSeek: Surprise Contender or Copycat? Powerful Results – The hosts experiment with DeepSeek and discover its reasoning features can rival—and sometimes mirror—ChatGPT’s output. The free version delivers impressively detailed responses, leading many to wonder if it’s using ChatGPT’s own data.  Privacy and Security Concerns – DeepSeek’s privacy policy raises eyebrows by potentially collecting user data ranging from cookies to keystroke patterns. If you’re considering adoption, you’ll want to weigh these risks and possibly opt for local, walled installations. ChatGPT: The Market Leader Evolves Advanced Prompting – ChatGPT’s newest models feature improved reasoning. Tapping into its hidden “chain-of-thought” can offer deeper insight into how it arrives at answers, giving marketers a roadmap for refining prompts.  Consistency and Reliability – Despite stiffer competition, ChatGPT still shines for its stable output and diverse applications—particularly if you have a paid plan offering the latest features. Google’s Gemini: A Work in Progress Early Glitches – While Gemini promises powerful integration with Google’s ecosystem, the hosts encounter errors and incomplete results. Patience and continued experimentation may be needed before Gemini becomes a serious rival.  Sparking Possibilities – Despite current shortcomings, Gemini’s potential—especially with deep research modes and integrated document workflows—could make it a strong contender once refined. Real-World Applications & Tips Enhancing Content Strategy – AI tools can generate everything from quick outlines to fully fleshed-out articles. However, the team stresses that human oversight is crucial to avoid misinformation and to add original value. Recruitment & Resume Screening – Discover how some applicants now rely on AI to craft uniform CVs and cover letters, creating challenges for hiring managers—and opportunities to innovate in the screening process.  Workflow Integration – Explore advanced techniques like building custom GPTs, leveraging keywords-everywhere extensions, and experimenting with local AI instances for improved data security. Tune in now to stay on top of rapidly evolving AI trends. Whether you’re worried about privacy policies or excited by new prompting techniques, this episode will help you navigate AI’s complex landscape and make smarter decisions for your marketing strategy. -- You'll find all links on TargetInternet.com Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.