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Game Performance and Ad Strategies
This chapter compares the performance metrics of Idle Outpost and Idle Bank Tycoon, focusing on retention rates and revenue trends. It also explores the effects of advertisement strategies on revenue generation and discusses the challenges of estimating ad income in idle games.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/omK5UkWe7cE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Introduction and Overview
02:05 Discussion on Idle Outpost
04:11 Scaling and Downscaling in Idle Outpost
06:08 Comparing Idle Outpost to Other Idle Games
08:15 The Importance of Storytelling in Idle Games
16:42 The Complexity of Idle Outpost's Feature Set
24:48 Addressing Complexity and Pacing in Legend of Mushroom
26:15 Analyzing Revenue and Retention in the Game
30:50 The Role of Ads in Monetization
34:11 The Need for More Creative Concepts in Idle Games
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Idle Outpost experienced scaling and downscaling in terms of downloads and revenue.
The game incorporates elements from other popular idle games, such as Adventure Communist and Legend of Slime.
Storytelling is an important aspect of idle games and can significantly impact player engagement.
Idle Outpost's feature set is complex, which may pose challenges for new players. Legend of Mushroom has issues with overwhelming complexity and fast-unfolding
The pacing and inventory system needs improvement
The decline in revenue and retention is a concern
Ads play a crucial role in the game's monetization
More creative concepts are needed to keep players engaged
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Please share feedback and comments - matej@lancaric.me
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If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/how-to-market-a-merge-game-top3-ua?r=7qqaf&utm_campaign=post&utm_medium=web
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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