How to Tie a Prescription to a Business Outcome

Dr.io user experience designers, where I would start first would be looking at what are the major, major themes that are bringing people to our product. And so maybe something like fulfilling prescriptions for their patients is a pretty niche concern, and there might be much bigger thematic concerns that are bring people through doctor.io on a regular basis of which the prescription might just be one component of that. So if we already know that the prescription part of things is important to the to the doctor user type, what would you call the doctor in this scenario from an Oh, you x standpoint? It's difficult to imagine what the business that's creating this Dr. portal hypothetical offering is but I mean