25min chapter

Tom Bilyeu's Impact Theory cover image

The 5 Good Intentions That Lead to Failure (And How to Turn Them Around) | Jonathan Heidt (Replay)

Tom Bilyeu's Impact Theory

CHAPTER

Effective Persuasion through Acknowledgment and Common Ground

This chapter delves into the psychology behind successful persuasion by appealing to automatic processes first, acknowledging the correctness of others, and finding common ground in disagreements. It emphasizes the importance of authentic communication, bringing down defenses, and fostering understanding through narratives grounded in moral foundations.

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