How to Increase Engagement With Your Customers With Tech

The marginal cost to us is next to nothing once we've implemented the tech and we've got it up and running. All it comes down to is how creative can we get with how we integrate this into the points of engagement with our customers. The right tech stack in place for example like a cdp then they will know for example okay this specific retail store in a region converts better than this retail store on average based on the football coming through the door versus the conversion rate Right? That's what you have to look at if you're going to be successful as an omni-channel brand.

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