Building Career Capital for Coaches

I'm a big believer in developing what I call career capital. That is building long-form content and verifiable proof of business success. So for example, you are the owner of strong magazine and you're the owner of Team Strong Girls. Those are monstrous pieces of career capital. They demonstrate a track record of success. It does mean patience, it means time, it means being willing to put in the work like you did. You know, if you've had an opportunity to be on a cover amazing or even inside a magazines, you are like the less than 1% keep have that in your marketing,. share it over and over and over.