Today’s episode is a LinkedIn strategy masterclass with Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) covering exactly how to grow a B2B company in 2024 using LinkedIn.

Chris’s LinkedIn playbook has driven tens of millions of dollars in pipeline and revenue over the last 5 years, and he has been one of the best B2B case studies in the world on how to create business results with LinkedIn over that time.

The effectiveness of LinkedIn in B2B is as high as it’s ever been (and growing still) - not only to drive top-of-funnel awareness, but also in driving direct pipeline and revenue.

If you’ve ever wondered how to use LinkedIn for your B2B company, this session with Erik and Chris will give you the blueprint.

Here's what we covered:

0:00 - Intro
1:54 - Chris’s evolution on LinkedIn
3:44 - The LinkedIn Opportunity
6:46 - Designing your goals on LinkedIn
12:08 - Competing on LinkedIn
14:30 - The power of repetition
20:21 - How to measure success on LinkedIn
25:25 - The new LinkedIn video feed
31:02 - Chris’s daily posting process
34:09 - Personal profiles vs. Company profiles
37:35 - How to know what audience to target
42:23 - Content team structure
46:06 - LinkedIn for services companies
50:39 - Final thoughts

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Hatch is a video-first content agency that creates video podcasts, video series, and short-form video content for B2B companies who want to run an efficient content engine, and be seen as the #1 choice to future buyers.

To learn more, go to hatch.fm.

Julio Torres

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