Creating Content

Most of those companies didn't have meaningful, important technology or large integrated set of features. Now that we have this macroeconomic climate funding is dried up, my prediction there is that unfortunately a lot of those companies will atrophy and either sort of go out of business or get aqua-hired. But again, the good news is that if the space is not this stepping stone creator economy thing we've been talking about, it's going to continue to get better and better.