Larry Johnson Speaks His Truth on UNLV vs. NCAA, Grandmama, Hornets and Knicks | ALL THE SMOKE
All The Smoke
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Basketball's Marketing Renaissance
This chapter explores the golden era of basketball marketing, focusing on the influential roles of athletes like Michael Jordan and Spike Lee in shaping iconic commercials. It shares personal stories from negotiations, rookie experiences, and the balance of newfound wealth and family responsibilities, all against the backdrop of memorable marketing campaigns. The narrative also includes humorous behind-the-scenes anecdotes from the making of 'Space Jam' and the playful dynamics among cast members and basketball legends.
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