5min chapter

Mountain & Prairie with Ed Roberson cover image

Cole Mannix - Building Community through Land Stewardship and Local Food

Mountain & Prairie with Ed Roberson

CHAPTER

Is It the Marketing?

Marketing is the corporate challenge, but it's also about engaging people and somehow participating with them. The world of distribution and retail is every bit as consolidated, controlled by a very few at a huge scale as the processing side is. It feels to me like many medium-sized meat companies that have more touch points with the customer between butchers and chefs are doing better.

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