Confrontation in E-Commerce: A Competitive Showdown

Ninety-six percent of Americans now shop online, snapping up everything from rare coins to industrial-sized barrels of hand sanitizer. Almost half of those purchases take place on one website: Amazon. 

But before sales were a click away, Walmart was the top dog, decimating main streets across America with its big-box efficiency and ruthlessly low prices. 

It’s 1994, and a slim 30-year-old with thinning hair dreams of leaving his high-paying finance job to sell books on the internet — a move he’s convinced is his ticket to one day dominating the world of e-commerce. Jeff Bezos just has to break the news to his parents. Luckily, he’s already found the perfect name for his new venture. 

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