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94. LEADing ideas: Research-Backed Tips and Tools from Four Stanford Professors
Think Fast Talk Smart: Communication Techniques
The Effect of Technology on Recommendations
Jonathan LeBob, a professor of marketing, is the only podcast guest ever to swear he in an episode. His research shows that people follow recommendations more when they're said than when they're written. He says it has to do with the ephemerality of the information: When I say something, it's gone. When something is written, it's still in front of me.
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