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The Five Dimensions of Innovation
The company's vision was to be a low cost upgrade or of southern pine. They didn't want any innovation because innovation is costly and that'll raise your cost. It also had implications for safety because all the employees there were talking, you've got to keep all the machines running. So we ripped out the whole 51st floor. And those who, of the top leaders who stayed with us, they went down to work with their people.