A lot of our thinking as entre berners, we are always trading time for money. If i build a product business, maybe you'll get more scale, maybe, or get more leverage but it almost always takes a lot more up front cost. You're investing in our d and in building and then in iterating on that product. I think it's a little bit like renting and buying a home. Either way, you are paying money out the door, and you are getting a place to live.