
Ethan Beute on using video to rehumanize your prospecting
Outbound Squad
00:00
The Peril as There's Craze, Right?
The ability to capture and sustain attention by being very, very specific is much higher now. The more specific you can be to somebody, obviously, the greater your chance of connecting. Just because something is for everyone doesn't mean it's not going to connect with people like everything has to be truly personal.
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