16min chapter

Fat Mascara cover image

The Return of Poppy King, Entrepreneur and “Lipstick Queen”

Fat Mascara

CHAPTER

Rethinking Growth and Sustainability in the Beauty Industry

The speaker discusses the need to change the focus from growth as the main metric for success in the beauty industry. They emphasize the importance of reducing waste and creating products based on real demand. The chapter also explores the potential future of the industry and the environmental concerns surrounding it.

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