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Talking Competitive Advantage and Moats for Small SaaSes, Part 1
Software Social
SaaS Sales - Network Effects
When I was doing enterprise sales for my last company one thing that we started to leverage in a good way was this concept of best practices. So those logos on our home pages are basically signaling this network effect of best practices expertise knowledge. The other one that you start to see lately is all these communities that are sprouting up around SaaS right so it's it's come join our circle community or our wherever slack community etc. If the brand creates this community or this group you kind of want to be in the group and that's its own sort of network effect.
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