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Outcomes Over Outputs – Josh Seiden on The Product Experience

The Product Experience

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How to Build Trust With Your Stakeholders

The old way of working is to build some new software system for two years and then flip the switch. Nobody wants to switch to that in midstream because we've already spent all our capital, our political capital on creating an output. With new work, I think you can start to establish this way of working. There's a case study in the book about hbr.org and how they changed the way they were working with their internal stakeholders.

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