Stacy Havener - The Scientist and the Storyteller Miniseries (Pt. 1)
Standard Deviations with Dr. Daniel Crosby
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The Power of Capacity Constraint
If you have a product that protects against loss, you should market it like crazy. And one of the most powerful things you can do for an investor is take the worst case off the table. So if your product sort of ticks that box for people,you should market that like crazy. Tell them what they're getting, but also tell them what they's missing because what they're missing is two and a half times more likely to move them than what they'regetting.
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