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An Inflection Point for adidas
Motley Fool Money
Adidas' Dilemma: Navigating Post-Yeezy Challenges
This chapter examines Adidas' struggles after ending its partnership with Kanye West and the subsequent impact on the company's revenue. It discusses the complexities of managing unsold Yeezy inventory and analyzes four strategic options to address the surplus while considering brand reputation. Furthermore, the chapter highlights the significant decline in Adidas' financial health, stressing the need for careful management in the face of rising debts and reduced cash reserves.
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