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acquired the podcast is about great technology companies and the stories behind them. Today we have for you our first acquired short, a look at Sega's history from start to finish. How exactly did Sega manage to go from having over half the video game console market in the US with the Sega Genesis to abandoning the console business entirely after Dreamcast? We were both sort of looking at each other afterwards thinking there is so much more to this story. It really does deserve its own episode. Listeners, let us know if you like this and we might do more of them.

Sega and the Genesis was THE underdog story of the early 90’s. In a single console generation, Sega went from ~zero to 50% US market share and dethroned Nintendo’s seemingly invincible global monopoly. But — somehow — it all then died. Two console generations later Sega was out of the hardware game entirely, and the company was sold off for pieces to a pachinko manufacturer. How on earth did this happen??

Today we’re launching Acquired Shorts in order to tell this story and others like it: side tales from the “Acquired Cinematic Universe” that are too brief for a full episode, but too good to leave in the vault. We’d love to hear your thoughts on the format (and this episode). Please send us your feedback in Slack, email or Twitter!

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Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.