In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes could significantly impact how you design and optimize landing pages for Google Ads. This episode dives deep into practical strategies and insights to adapt to the new landscape and overcome the challenges presented by these updates.
Chapters:
- 00:00:00 - Kicking Off the Perpetual Traffic Podcast
- 00:01:56 - Meet Today’s Game-Changer: Val Riley from Unbounce
- 00:02:41 - Val Riley’s Path to Unbounce: From Start-Up to Industry Leader
- 00:04:17 - Google’s Hidden Updates: What You Need to Know
- 00:06:43 - Why User Experience is the Secret Sauce in Ad Success
- 00:08:09 - Supercharging Ad Performance with AI Max
- 00:17:26 - Crafting Landing Pages That Drive E-commerce Success
- 00:25:06 - Unlocking the Power of Custom Templates for Agencies
- 00:25:40 - E-commerce Landing Page Templates You’ll Love
- 00:28:12 - Mastering Cross-Selling: Smart Strategies for More Sales
- 00:29:17 - Proven Tactics to Maximize Conversions on Your Landing Pages
- 00:34:30 - Winning Marketing Strategies to Stay Ahead of the Competition
- 00:38:01 - Dive Into Unbounce’s Best Templates and Categories
- 00:40:42 - Wrapping Up: The Key Takeaways You Can't Miss
LINKS AND RESOURCES:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://discover.taboola.com/perpetual
https://www.activecampaign.com/
www.AdRoll.com/PT
https://www.activecampaign.com/
