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33: Offer Yearly Plans from the Start

The Bootstrapped Founder

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The Benefits of Annual Subscriptions

Having a few yearly subscribers will allow you to spend just a few more days or weeks to deal with the things you need to improve. A cheaper subscription will incentivize consumers who like to save on purchases that they would make any way. Make absolutely sure that your refund policy is clearly visible to your customers before they purchase, and have it easily looked up. Iffite panda sometimes refunded yearly subscriptions even though we hadad no refund policy.

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