2min chapter

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Delivering a Personalized Shopping Experience with AI

Cold Call

CHAPTER

What Makes a Convincing Story?

It's the hundredth anniversary of the case method. What makes a compelling story? A central conflict that introduces something upon which students can debate and disagree. The point of the case? What are we trying to learn with it? And most importantly, is a moral or a message, something that the students will take away.

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