2min chapter

The CPG Guys cover image

Retail Media Summit 2023 Recap

The CPG Guys

CHAPTER

The Importance of Connecting the TV

I didn't hear as many actionable insights, particularly as it relates to measurement. I wonder if that's because people feel sort of a competitive advantage if they can do it right now. So the ability to take individual viewing and content consumption data and marry it to individual transactional data is transformational. And this would have been my lightning round answer had I remembered this particular bolt. The linkage between me and me to connect the TV is going to transform literally everything.

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