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ICYMI: Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push

Bloomberg Businessweek

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Gap's Turnaround: Capitalizing on Trends with Barrel Jeans

This chapter explores Gap's successful turnaround efforts, particularly through the introduction of popular barrel jeans. It highlights how enhanced logistics and data-driven strategies have enabled Gap to meet market trends without relying on discounts.

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