2min chapter

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Prof. John Y. Campbell: Financial Decisions for Long-term Investors (EP.250)

The Rational Reminder Podcast

CHAPTER

How to Estimate How Risk Averse an Investor Is

How do you estimate how risk averse an investor is? So that's another great question. There's various ways. One game I like to play with my students in my personal finance courses is invite them to do a thought experiment where a demon turns up in your room at night and forces you to gamble with the demon. The gambling game gives you a 50% chance of winning. And if you win, now you're going to toss a coin. If it comes up heads, you get to spend 10% more throughout your life than you otherwise would have.And if you lose, if it comes up tails, you've got to spend 10%. You wish the demon would go away.

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