Too often, when we're setting goals on matrancreate organization, alignement. We paint this wonderful picture of where we're going and think everybody should be super excited about that. And often they are, but stuff still doesn't happen because we haven't got everybody on the same page as to where we are. I would say there's probably nine key questions, so i'll dive through them super fast. Next question i would really dive into is, where are you now, compared to where you want to be? The eighth question i would ask is, what's already working well? Cause too often people kind of rip up and start again and think, hat, it's