How to Make Content on TikTok

"This is what I want people to understand because I'm a coach," she says. "If you're a person who grew up having a difficult time speaking and you talk to the audience about that, everybody who has had that same experience is going to identify with you." She also explains how TikTok's algorithm works: When you make a piece of content, it sends it to a small group first. And if it over performs there, they shoot out to a much larger crowd.