Between Two COO's with Michael Koenig cover image

Blinkist Co-Founder & CEO Holger Seim on growing to 21M users, optimizing your information intake, geographic expansion, and experimenting with a 4-day workweek

Between Two COO's with Michael Koenig

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The Biggest Game Changer for VCs

We started text only and eventually, we were visiting Tech Run Shrestrapt in San Francisco. And nine out of 10 people said something along the lines of this is a great idea. Is it available in audio as well? That was before the podcast boom. So that was a big game changer because that got us into even blue ocean. You know, when your eyes are not busy, you can also watch a video. But whenyour eyes are busy, when you can only listen, the competition was much lower. It increased our relevancy. Being able to talk about audio in marketing made us more relevant for new users,. We actually decided to stick to it after trial and

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