Adam, Joanna, and Zach discuss why so many of the biggest companies in beverage alcohol continue to compare current sales and trends to the peak of the pandemic, despite the fact that most of that entire period was a total anomaly. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Joanna is reading: With Spinoffs and Expansions, Craft Cocktail Bars Enter Their ‘Marvel Era’

Zach is reading: At Modern Cocktail Bars, It’s Every Drink, Everywhere, All at Once. Is That Such a Bad Thing?

Adam is reading: We Asked 6 Bartenders: What’s the Most Overrated Bourbon? (2024)

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