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Getting inside your ideal customer's limited consideration set with Peep Laja
How to Win podcast with Peep Laja
Three Ways to Get Inside the Conservation Set and Win
If you can provide an objectively better product, so it's not just like your opinion, man, you're going to win. The only way to keep winning on innovation is to be faster and two steps ahead of the competition. Monday.com is an example that comes to mind when they enter a very competitive productivity market in one of the most competitive categories of all time.
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