eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection cover image

Why The Fastest Growing DTC Brands Leverage Quizzes With Gen Furukawa Of Prehook

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

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Is There a Niche in the Market for Braws?

Mnet has identified a niche in the market and a gap. After doing many, many of these aquizzes, in its all structure data so it's easy to glean insights,. essentially they were able to understand one of the biggest challenges that' t addressed in the current market is half sizes. The quiz was initially launched with the goal of just reducing the time of going shopping for braws. It turned out that after do enough quizzes and capturing enough customer data, essentially doing product research, market researchthe real problem wasit half sizes. And so that was kind of like their innovation in the market  and how they've built themselves to be the leading d t c br

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