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221: Why Entrepreneurs are Choosing 'Short-Lived Businesses' Over 'Forever Businesses
The Bootstrapped Founder
The Importance of Longevity
For most businesses of the internet age, longevity means being operational for a couple more than maybe five years. Compare that to the world's oldest companies like there's one called Congo Gumi which was founded in 578 AD. These things just pop up every day and then they tend to vanish again. And you will end up building assets that are quite sellable to other founders once you outgrow these particular projects. The window to exploit them is severely time limited.
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