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S4E24 Longitudinal Measurement Invariance

Quantitude

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How to Measure Customer Satisfaction

Growth models impose alpha and beta change, but how people interact with an instrument can change. "My true inside my head customer satisfaction is what we're really hoping for," he says. In longitudinal studies of kids over time, it's hard to know if a construct means the same thing at age three or seven as it does at 11.

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