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774: Jonah Berger | The Hidden Forces that Shape Behavior
The Jordan Harbinger Show
The Insidious Idea About Acting White
There's a well known gap. Minority students, particularly from lower income neighborhoods, tend to have lower school performance. Researchers found that many of these students had a high aptitude, but they avoided doing well in some cases because they didn't want to seem like they were acting white. Their peers would chide them or make fun of them for working hard or staying after class. And so it's not just about what something does or its functional reasons. It's about what it signals. What does it communicate about us to do one thing rather than something else? Not just simple stuff like buying a certain product, but even trying hard in school or espousing a particular political ideal.
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