How To Deal With Difficult People in Negotiation With John Dieffenbach
Negotiate Anything
00:00
The Concept of Running the Room
An effective negotiator is somebody who can go in and run the room. You have got to walk into that environment, take your experience and assess what am I dealing with here? What am I up against? How am I going to get this from opening conversation all the way to signature? So that's what the concept of running the room comes from.
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