Welcome to another episode of Behind the Brand! You’re going to love this one with Brandon Resnick, VP Marketing at WeWork who is one of the smartest marketers I know. He’s a former Vayner Media exec and one of the The WeWork brand is in good hands with him.

Our conversation is wide ranging on a variety of marketing and advertising that includes McDonalds, Netflix, Meta company and more. Brandon also talks about the current WeWork brand and where it’s headed. For this reason I’m not going to included my regular WeWork ad spot… If you’ve been paying attention, you know that WeWork has been a long-time sponsor of Behind the Brand and a great partner. You can be sure that I only support products & services that I actually love. You can count on me to bring you quality resources that improve your health, wealth, business and life. I won’t leave you hanging… get 30% off your first 5 months of the WeWork All-Access Pass by using code "BryanAA30." Just goto we.co/behindthebrand and get hooked up.

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