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Episode 243: Lee Benson, Founder and CEO of Execute to Win: Be Intentional About How You Create Value

Sales Leadership Podcast

CHAPTER

Creating Value in Sales: Solving Problems and Achieving Results

The speaker emphasizes the importance of creating value in sales and discusses the common mistake of using value as a buzzword. They highlight the insights provided by guest Lee Benson and encourage listeners to connect with him and read his book.

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