4min chapter

The Why Factor cover image

Why do we (still) wear make-up?

The Why Factor

CHAPTER

Why Do We Still Wear Make Up?

In the victorian era, just over a century ago, very few women wore make up. It was seen as immoral, a sign of a woman of disrepute. Caty pice is a professor of american history who's written about the making of America's beauty culture. Heather widdows is a professor whose research focuses on the rise of a demanding and dominant beauty ideal.

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