
Can Boeing turn it around?
The Inquiry
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Boeing's Journey and Challenges
This chapter explores Boeing's extensive history, from its establishment in 1916 to the transformative innovations like the 747 and 707 that shaped modern aviation. It discusses the competitive emergence of Airbus and the implications of Boeing's merger with McDonnell Douglas, which shifted its corporate focus and raised safety concerns. The narrative culminates in the controversies surrounding the 737 MAX, highlighting the consequences of rushed production and inadequate communication on aviation safety.
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