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Group Think

Hidden Brain

00:00

The Science of Group Identity

The story of two brothers in southern germany. They were cobblers, and together ran the dassler brothers shoe factory. Around the time of the second world war, the brothers had a falling out. What happened is it infected the psychology of all the townspeople. It became known as town of bent necks because people would walk around town looking down at the ground to see what shoes people were wearing.

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