1005: Podcast Prospecting, with Zach Ballenger
Sales Strategy & Enablement by Revenue.io
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Who's the Ideal Customer Profile for You?
We really focus on b to be brands, a specifically, mostly because b toc brands are actually building an audience for the sake of audience. Hay doesn't need to know who's listening as much as the volume of the listeners. So we focus on b t be brands, m our sweetspots, been te manufacturing, farmasutocaand finance. I'm tackd mostly because they're early adoptors. And they the early adoptors at podcasts and video marketing, and now they're early adopors of the technology for it.
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