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4min chapter
There's $100K Hiding in Plain Sight in YOUR Business w/ Kathleen Celmins
Firing The Man
The Only Thing That You Own Is Your Email List
The only thing that you own is your web traffic and your email list. If you don't have an audience, you can do the same sort of thing that e-commerce people do when they have a direct consumer website. So if you've created something that will help people like you, it should be helping other people like you. It'll help you stay in business longer than everybody has a business partner like you do. And I think people that are starting at ground zero ought to put a lot of effort into this.
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