Primal Branding: How to Be an Authentic Creator

I feel like I would think about, you know, we talk about primal branding a lot. Like, what are some of the things unique to you and the way that you do them? Some of the channels that we're talking about here as authentic creators are really good examples. But they're a little kind of like larger than life creators, these really, really big ones. So another creator that comes to mind, if you guys have seen Joshua Weissman, I think is his last name, he's a cooking channel. That's a bit more of like a black and white niche. He just has tons of good primal branding. And then the cooking is there too, which is great