When we look back at talk therapy, we'll look at it as like this strange little blip in human history. There are really bad incentive structures. We don't have enough of them and they're super expensive. And so I think about this a lot because I feel that I have this like expectation when I'm talking to me of like profundity and wisdom all the time. The single most effective thing I've done to get people to use this thing more is to send two text messages a day.