The Ideas That Rule Us: How Other People's Ideas Rule Our Lives and How to Change it (Prepolitica, 2024), political theory researcher, author, and entrepreneur Nathan J. Murphy takes an eye-opening, multi-disciplinary deep dive into how others’ ideologies, perceived societal norms, and pop culture influences shape our lives, through our decision-making, political affiliations, and consumer spending.

Murphy deftly weaves over four years of political, cognitive, and sociological research into a very relatable and practical discussion about the fascinating origins of the many influential ideas and ideologies that rule our lives. He also examines the undeniable bond between the abstract and the emotional—a relationship that plays a dominant role in the human condition… and the quality of our lived experience.

Recommended by Kirkus Reviews, which calls it, "A well-researched, thought-provoking reconsideration of society’s sacred cows."

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