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Noam Segal, PhD - When Good Democratisation Goes Bad
Brave UX with Brendan Jarvis 🇺🇦
The Role of Methods in UX Research
I had a good conversation with Jim call back I think it was at the end of 2022 and we unpacked some of his work in this area. This is a framework jobs to be done that you've described as phenomenal, yet it seems that this framework hasn't had widespread acceptance or adoption by UX researchers. Is there something else going on here in UX research as to why it hasn't been more widely adopted? Both nps and jobs to being done really came from the marketing world not the research or the UX research world per se.
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